Creating a global brand

Operating a global business through different brands can be tough, which is why the world’s largest distributor of soda ash, Pro Asia Pacific, engaged Bellman to merge their international group of companies into one brand. With locations in Australia, South America, Asia and Europe, we needed to create a brand that would reflect these diverse territories and markets.

The name Natrio was chosen due to its Latin origin as the word for sodium, reinforcing the group’s international focus and ability to provide services anywhere in the world. We created print collateral, a multi-region website, and site signage along with brand guidelines to help the Natrio team take their new brand out into the world.