User-focussed design for one of Australia’s oldest brands

As part of Australian Unity’s recent brand reinvigoration, we designed a suite of user friendly collateral, designed to navigate the sometimes confusing world of independent and assisted living.

We worked closely with Australian Unity to create publications that were respectful, invigorating, realistic and authentic depictions of the Australian Unity lifestyle. As part of the project, we needed to think of a way to help first-time clients visually navigate the application and the onboarding process for each department.

Our intent was to create collateral that was aspirational and enjoyable to read. To complement this new direction, we developed a visual language through photography, illustration, and custom icons in a style that embraced the tone of voice we had also created.