Client: Accessorize
Elevating Accessorize’s Brand Identity
Brand Design Brand PackagingAccessorize, a mid-level linen brand, offers stylish yet affordable bedding essentials like cotton blend sheets and pillowcases, along with specialized products such as bamboo collagen sleep sets.
Aimed at a price-conscious audience, Accessorize needed a modern, contemporary, and trustworthy brand that could adapt to various packaging applications. Our target audience included young women aged 18-30 who are passionate about health and wellness products, particularly those in the beauty space.
Sophisticated Branding Design
To redefine Accessorize’s brand identity, we embarked on a comprehensive brand development journey. Our brand consultancy services helped Accessorize align its vision with its target audience’s expectations. The branding design adopted a modern and minimalistic approach, with the layout of the letters “r” and “i” abstractly communicating the idea of an individual lying in bed.
The deep, navy “night sky” tone served as the primary brand colour, contrasted by a vibrant mid-blue, enhancing recognition while maintaining a contemporary look. The logo’s flexibility allowed it to be used as a simple monogram or a brand ‘stamp’.
Perfect Packaging Solutions
We designed packaging solutions tailored to Accessorize’s diverse product range, ensuring each design was on-brand and adaptive.
Sheet Sets: We created eco-friendly cardboard labels stitched to cotton fabric bags, clearly communicating thread count through a consistent and adaptive design. The shade of blue darkened with higher thread counts, reflecting the premium nature of the product.
Pillowcases: For the pillowcase range, we designed eye-catching cardboard box packaging. Different colours were used to differentiate types (teal for standard, purple for king, and orange for European), standing out in stores.
Bamboo Collagen Sleep Set: This luxurious, on-trend product required high-end packaging. We designed magnetic closure boxes with contemporary and organic abstract shapes, using a soft pastel color palette. Each colourway (pink for blush, green for white, and blue for silver) reflected the sleep set colours, with a subtle spot gloss finish adding to the premium feel.
A Harmonious Blend of Style and Trust
Our creative design and strategic rebranding efforts resulted in a cohesive and impactful brand identity for Accessorize. The new branding and packaging not only resonated with the target audience but also positioned Accessorize as a modern and trustworthy brand in the competitive bedding market.
