Straightforward skincare sophistication

Bellman worked with a modern Melbourne mum, who was keen to bring a straightforward yet sophisticated skincare product to the market.

The name Cinch sums up how simple the moisturising product is to use, while the beautifully feminine yet practical branding is a perfect match for the skincare brand’s personality and aspirations. The Cinch packaging was designed to be clean and impactful to stand out on a bathroom shelf or in a handbag.