Brand Naming
A good name identifies what your brand offers, differentiates you from your competitors and boosts brand recall for the customer. When Romeo asked, “What’s in a name?” he most likely hadn’t launched a brand.
A rose by any other name may still smell as sweet, but a brand with the right name is far better than a rose. Brand naming is an integral step to a brand launch or refresh, as it encompasses who you are and what sets you apart from the rest.
Our Approach
Discussion & Research
We consult with you to understand everything we need to know about your brand as well as the industry it functions in.
Concept Development
Your requirements and preferences are evaluated alongside competitors to establish an extensive list of naming options.
Naming Presentation
We will present a number of suitable options for your review, including clear explanations of each to ensure context and meaning.
Revisions & Refinement
Preferred names will be pre-screened legally and linguistically for your review and feedback. We will ensure that top-level domains are available for these candidates.
What We Deliver
- Custom Brand Name
- Name Explanation Document
- Brand Domain Recommendations
Timeline
- Our Brand Naming service generally takes 2-4 weeks from project approval to delivery of final naming.
Pricing
- Contact us for a customised quote to suit your requirements.
Why work with us?
1
Full service approach to all your ongoing design needs
2
In-house digital agency guided by brand strategists
3
Transparent pricing with no hidden charges
Who We Do It For
In our 20-year history, we have covered almost every industry, from health and fitness, to education, technology and FMCG brands. Working with brands in Melbourne, across Australia and overseas, we enjoy telling the brand stories of clients large and small. We work with brands you know, and brands you will soon know.
Watch Our Showreel
Please enjoy our branding showreel – a brief highlight of the extensive branding work we have delivered for our clients over the years. Whether it is a new brand name, new packaging design or a full rebrand, book a meeting with us today to discuss the hopes and dreams for your brand.
