A masterful rebrandBrand Strategy Brand Naming Digital Services
When a construction brand has spent years building their reputation through consistently outstanding results and relationships, it’s important that the brand image reflects that. This is the situation that high-end construction company Figurehead presented to us for their rebrand.
Figurehead’s new logo serves as an homage of the original brand name. A figurehead is a symbol of quality that protects and guides a ship throughout its journey, so a lion was chosen as a metaphor for Figurehead’s focused and dedicated approach to everything they do. Much like a badge of honour, it’s a testament to the quality of their work and a constant reminder of the dedication and pride exemplified by each and every employee.